How to Choose Cruelty-Free Brands: Logos, Loopholes and What to Check
Cruelty-free labels are everywhere, from drugstore mascaras to luxury serums. But the words not tested on animals can mean very different things depending on who is saying them, and many shoppers only discover the fine print after they have switched brands. To choose cruelty-free brands, look for independent certification rather than a brand’s own claim….
